DreamGTM Resources
Plain-English explainers on AEO, category design, and AI-native GTM — the concepts every B2B SaaS founder needs to know.
Category Design
Category design is the process of naming and defining a new market space so your product becomes the obvious reference point in it, instead of competing feature-by-feature inside a category someone else already owns.
AEO
AEO is the practice of getting your brand cited inside AI answers — ChatGPT, Perplexity, Google AI Overviews — instead of just ranking on a results page. Here's how it actually works.
Content Strategy
An Agentic Content OS is a repeatable system — not a headcount — that uses AI agents plus human judgment to research, draft, review, and publish content at a pace freelancers and traditional agencies can't match.