I Started DreamGTM Because I Kept Seeing the Same Train Wreck
Every founder I’ve worked with or talked to in the early stage has the same story.
They’re six to twelve months post-launch. They have some customers, maybe some MRR. And they’re doing GTM — technically. One agency for SEO, a freelancer for content, a different firm running LinkedIn ads, an offshore SDR doing cold outbound. Everything is active. Nothing is working together.
The result is always the same: burning cash, inconsistent messaging, no coherent pipeline, and a founder who’s exhausted trying to stitch it all together.
That’s why I built DreamGTM.
What DreamGTM Is (And What It Isn’t)
DreamGTM is an AI-first, expert-led GTM engine for early-stage B2B SaaS companies.
It’s not an agency in the traditional sense. Agencies take briefs, execute deliverables, and invoice monthly. They don’t own outcomes. They don’t think about your GTM system as a whole.
DreamGTM is designed to be your extended GTM team — the strategic and execution partner that thinks about your entire growth system, from how you’re positioned in AI tools to how your outbound sequences are converting. We unify what’s usually fragmented across five different vendors.
The clearest way I can describe it: DreamGTM is your GTM co-founder, without the equity.
The Problem: Fragmented GTM Is Killing Early-Stage Companies
Here’s what actually happens in most early-stage B2B SaaS companies trying to grow:
The ICP is vague. “Mid-market SaaS companies with 50–200 employees” is not an ICP. It’s a size filter. Without a sharp ICP — one defined by trigger events, pain language, economic buyer, and success metric — everything downstream is guesswork.
The content is disconnected from the sales motion. Marketing writes for impressions. Sales talks to prospects. No one is looking at what language converts and making sure it flows through every channel.
The outbound is cold in the bad way. Generic sequences, wrong prospects, volume over precision. Most early-stage outbound burns goodwill in the market without generating pipeline.
The brand is invisible where buyers are looking. This one surprises founders the most. A growing percentage of your buyers now start their research in ChatGPT, Perplexity, or Claude — not Google. If your brand doesn’t show up in those conversations, you’re invisible to a segment of the market that’s expanding every quarter.
Growth experiments are random. “Let’s try paid. Let’s try a webinar. Let’s try PLG.” Each idea gets a few weeks, generates no signal, gets abandoned. There’s no systematic experimentation framework, just anxiety-driven activity.
Each problem alone is manageable. Together, they create a GTM system that spins without moving forward.
What We’re Building: The GTM Operating System
The GTM OS is the vision at the center of everything DreamGTM does.
The idea is simple: early-stage B2B SaaS companies shouldn’t have to cobble together a dozen vendors to have a functioning growth system. There should be a single, coherent operating system — built on AI, run by practitioners, accountable to pipeline.
Here’s how it’s structured today:
ICP Clarity
Before anything else, we do the research to sharpen who you’re selling to. Real trigger events. Verbatim pain language from your customers. A four-dimensional ICP you can actually use.
PMF Labs
For founders who suspect they have product-market fit but can’t prove it — or who are still searching — this is structured experimentation around positioning, pricing, and segment focus. Not guesswork. Signal-driven decisions.
Content OS
A content engine built around your ICP’s language and your ICP’s research behavior. Every piece of content maps to a stage in the buyer journey. Every topic is chosen for AI discoverability, not just Google traffic.
AI Brand Visibility Engine
This is the service that gets the most raised eyebrows — and then the most interest. We optimize your brand to show up when buyers search in ChatGPT, Perplexity, Gemini, and Google AI Overviews. We call the discipline Answer Engine Optimization (AEO). Most of your competitors haven’t started yet.
Growth Experiments Lab
A structured cadence of 30–90 day experiments across channels, with clear hypotheses, defined success metrics, and documented learnings. No more random tactic chasing.
Outbound Engine
Precision outbound built on ICP signal, not volume. Founder-signed sequences, trigger-based timing, personalization that actually personalizes.
These aren’t six separate services. They’re six components of one system — designed to compound on each other over time.
Why Now: AI Is Rewriting the Rules of GTM
I want to be specific about why I believe this moment matters.
GTM has always been hard for early-stage founders. But three shifts happening simultaneously have created an urgent need for a fundamentally different approach.
Shift 1: Buyer research has moved to AI tools. Half of B2B buyers now start their software research in AI chat tools before ever opening Google. A brand that’s optimized for 2022-era SEO but invisible in AI answers is losing deals before the sales process starts.
Shift 2: AI is collapsing GTM team size requirements. The benchmark used to be: Series A company, 15–20 employees, 5–6 person GTM team. AI-native companies are hitting the same milestones with 8–12 people and a 2–3 person GTM function, supported by AI agents. This creates massive leverage — if you know how to design the system.
Shift 3: The cost of fragmented GTM is compounding. When everything is separate, you don’t just lose efficiency — you lose signal. Each disconnected vendor can’t see the full picture. Nobody owns the outcome. And as competition for attention increases, the brands with coherent, compounding systems win. The brands with fragmented activity lose.
This is why an AI-first GTM engine — not an AI-assisted agency — is the right answer for founders building right now.
Who This Is For
DreamGTM is built for one type of person: a B2B SaaS founder or CEO at seed to Series A stage who is serious about building a GTM system that scales.
More specifically, you’re a good fit if:
- You have early customers, but no repeatable, predictable GTM motion
- You’re spending money across multiple GTM vendors without a clear picture of what’s working
- You suspect your ICP is still too broad and your messaging isn’t sharp enough
- Your brand is invisible in AI search and you know it’s costing you pipeline
- You want a real partner who takes ownership — not a vendor who delivers reports
You’re not a fit if you’re looking for someone to run a single channel in isolation. We’re not a content agency. We’re not an SEO shop. We’re not an SDR firm. We’re the partner that makes all of those things work together as a system.
The Honest Part
I’m going to say something most agencies won’t.
GTM systems don’t produce results in 30 days. Anyone who tells you otherwise is selling you something.
What DreamGTM offers is a structured, compounding approach to building your GTM motion — one that generates learning quickly, builds brand assets over time, and creates pipeline that gets more predictable as the system matures.
The founders who get the most from this are the ones who understand that GTM is a discipline, not a campaign. The ones who are willing to invest in the system, not just the quick win.
If that resonates, I’d love to talk.
Want to see how DreamGTM could work for your specific stage and motion? Book a GTM Audit — we’ll map your ICP, current motion, and biggest GTM gaps in one working session.
